A lot of folks that come to the Online Technical Community log in once, post a question, get their answer, and then don't come back until/unless they have another question. That's normal/expected behavior for a community like ours. But as we implement our strategy of making sure the you - our customers - are connected to New Relic and to each other, we want to see you coming back more often to do all sorts of other things - liking content, participating in a community discussion, answering other customer questions.
One tactic we implemented in late summer was an on-boarding campaign - a series of four messages sent weekly to new members of the Community. We A/B tested this and have been tracking the cohorts against the test group the entire time. I'm pretty excited to share that this experiment is a huge success. The simple act of helping orient our new members has resulted in 100% more visits from the cohorts compared to the test group. 100%!
Here are the site visits of all welcome group cohorts compared to the Test group:
You can see that the curve for the cohorts starts to level off a bit at the end of October through the beginning of December. That's when the last cohort received their last message in the campaign. Because the campaign messages themselves drive more clicks, we expected the slow down. We'll continue to track these cohorts against the test group for several more months to see if this increased engagement holds longitudinally.
For those of you receiving those messages - did you find them helpful? What feedback can you share to help us improve the experience?