[.Net] .exe is not configured to be instrumented


I am running on none iis .net app and trying to enable it to be instrumented, I have installed the agent selecting the option to enable instrumentation of all apps not just IIS and added the below to the appsettings section of the apps config file:

However on restarting the application the newrelic log file (even at debug log level) just logs:

EXE) is not configured to be instrumented.
This process should not be instrumented, unloading profiler.

What can I check?