When we use research to deeply understand, and know, our diversity of users and their workflows, we uncover unknowns, what we don’t know we don’t know, and then we become deeply customer centric and create better product.
- Answers unknowns
- Increases velocity by knowing our diversity of users and their workflows
- Reduces risk
- Encourages and inspires innovation
- Helps us make faster user-evidence-based decisions
We design for workflows and we know that work is complex!